Closing the experience gap between physical stores and online shopping is the critical element, which many consumer brands compete on to maximize income and create consistency in the shopping experience. It is no longer a nice to have a goal but a need to have the ambition to combine the physical with the digital environment.
Cyrix solution is a system of action that helps retails with real-time analytics to create a personalized experience for a particular consumer profile. Our face verification and detection system enable retailers to track each consumer’s behavior while they are in-store and use emotional intelligence to understand behavior. The insights are used to optimize product placement, product package design, and store layout. Then, reports and documentation are available in their software in real-time. Additionally, the notification system will allow retailers to monitor the impact of the marketing initiatives in real-time. In this way, Cyrix’s customers can act accordingly to enhance in-store marketing activities and optimize the customer experience.