Cyrix

Continuous Customer
Intelligence

Accelerate your customer intelligence to enrich your customer insights and drive sales revenue
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Why Cyrix customer identification kit ?

Developed by Cyrix, enables easy and reliable in-store customer identification in real-time – everything presented in a user-friendly software solution. Cyrix solution is used by leading car brands all over Europe to improve customer experience – now provided with a 360- degree picture of the customer in real-time. Besides that, companies benefit from efficient sales, automate marketing processes (contextual marketing) and much more.
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How does it work?

✔  Delivery of a wide range of services like unique people counting, age and gender detection, traffic activity heatmap and queue optimization.

✔  Customer and seller profile matching

✔  Suitability for a variety of Industrial IoT applications including in-store monitoring, visitor profiling, remote asset management, prediction and many more

✔  Sensors easily connectable to leading IoT cloud platforms (eg. Amazon Web Services, Microsoft Azure, IBM Watson IoT), and many industry-specific open source software platforms.

What is Cyrix Experience Platform?

Cyrix Experience platform is a software solution for retail, automotive and insurance companies to monitor and get instant customer insights. Depending on the type of application, data is gathered by different technologies. In the car retail or FMCG context, we gather data from the smart cameras and wireless sensors into an intuitive software platform. For insurance, data is gathered from the recorded calls using telecommunication technology. Real-time insights into customer profile and behavior allow relevant personalization based on our proprietary personalization technology.
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Use Cases

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In-store Personalization

Combining real-time customer behavior obtained from multiple sources (Web, Social Media, transactional data from CRM), allowing for granular segmentation, and provide online personalization services. We provide a real-time video analysis together with external data, such as geo-location.
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Future Car Sales

Many customers do not contact the car retailer until the late stage of the process. Thus, the ways to engage with the previous customers need to be found. Once the customer approaches the dealer, they will need to have enough valuable customer insights to offer personalized car buying experience.

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