Improving package design with smart faces
Understanding consumer behavior in every zone in the fashion stores or supermarkets is critical to succeeding in shopper experience for each consumer profile. Sales in the physical store still account for the highest share of total revenue and remain the source of income for the years to come. Despite the widespread presence of online shopping, customers do not have the same personalized experience on the website. Even giants like Amazon and Alibaba actively engage with customers in the physical world.
Challenges
The increasing pressure from eCommerce means fewer customer visits the physical retail, leading to fewer customer touchpoints. Physical customers are more demanding and require personal service and connection.
Solution
Cyrix AI-powered personalization helps retailers with real-time analytics to create a personalized experience based on a stereotype consumer profile. Our in-store computer vision technology system enables retailers to track, count, and analyze consumer behavior use emotional intelligence to understand behavior. The insights are used to optimize product placement, store layout, speaking style and matching the right sales consultant with the consumer. Our web-based portal delivers reports and documentation to supervisors and the HQ team. Additionally, the notification system will allow retailers to monitor the impact of the marketing initiatives in real-time. In this way, Cyrix’s customers can act accordingly to enhance in-store marketing activities and optimize the customer experience.
Benefits
- Improve sales mix
- Receive real-time customer engagement data
- Continuous consumer intelligence and profiling
- Marketing performance monitoring system
- Reduce R&D development cost with targeted packaging designs
- Improve in-store customer experience
Contact Us
Get in Touch with Us
Cyrix offers a SaaS platform that collects, analyses, uses responsible AI tools to activate the brand interactions and experiences, acts on the insights to enrich and fill the offline customer experience gap. Delivery of a wide range of services like store execution, real-time alerts, emotional intelligence and profile matching.
Don’t hesitate to email us directly on info@cyrix.io. Your challenge will be responded within 24 hours.
Our team is ready to take care of your request. We are located in Denmark and ready to provide you with support within the opening hours.
Available from 8 am to 4 pm (CET).
+45 60486269
Cyrix offers a SaaS platform that collects, analyses, uses responsible AI tools to activate the brand interactions and experiences, acts on the insights to enrich and fill the offline customer experience gap. Delivery of a wide range of services like store execution, real-time alerts, emotional intelligence and profile matching.
Our verticals includes Retail, Telecommunications, Insurance, Entertainment and Transport.
Useful links
Cyrix IVS
Klausdalsbrovej
601 2750 Ballerup DK-Denmark
+45 60 48 62 69
info@cyrix.io